You run a successful business, but you wish you could grow faster. Because you’re internet savvy — you’ve invested in content marketing such as blogs, white papers, social media, search engine optimization, webinars, and advertising. And it’s working — at least according to Google analytics and the engagement metrics in your CRM.
But in reality — other than an occasional qualified prospect — most of the leads that come through your website are students, looky-loos, tire kickers, and people trying to sell you SEO services (usually in broken English).
It’s not enough to grow your business.
You’ve been told that content marketing is the best way to get new prospects — but if that’s the case, why is most of your business still coming through referrals and nose-to-the-grindstone prospecting?
Even after 25 years in marketing, public relations, and magazine publishing, I understand how you feel. It’s frustrating when you need to increase sales and:
- What used to work isn’t working now.
- No one wants to talk to you.
- You don’t get responses from your emails or articles.
The problem is that every time marketers find something that works, they all jump on it — so your prospects get bombarded with irrelevant sales messages and ignore them.
Here’s the truth — the reasons that people buy from you hasn’t changed, but the way we go about marketing and sales has.
People won’t talk to you until they’re ready — they think they can research solutions on their own. And until you’ve led them down the path, where they recognize that they have a problem and think you can help them, they won’t respond.
That’s why I created this blog — to share with you what I’ve learned in my quest to find the most effective content marketing and business development techniques that will help you break through this noise and attract qualified prospects without having to use outdated, hard-pressing, time-consuming, and annoying sales tactics.
And the good news is that most of the people I’ve worked with already have a good marketing foundation, they just need to pull it together in the right way to create more qualified leads.
In reality, there’s never been a better time to have quality, one-on-one sales conversations with qualified prospects who need your solutions.
I’d love to help you find more qualified prospects the right way. If you’re up for that, just type your email address into the box below and get my “10 Essential Reads for Modern Business Development.” In addition, I’ll send you a monthly dose of field-tested content marketing and sales strategies designed to open more doors, shorten your sales cycles, and close more deals.